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Current Status of
Global Shipbuilding Industry and Korea¡¯s Global
Leadership in Shipbuilding and Offshore Industry.
Attached, is the
text of the lecture I gave at the Advanced Industrial Strategy Program in Seoul
National University on November 18, 2015, the gist of which is as follows.
The media is
bubbling over the Korean Shipbuilding industry as if it is coming to an end,
shaking this valuable industry. I view the industry from the opposite angle
from the media. It has short term shade, but the more I see, the stronger and
the more dependable images it shows. The physical condition of Korean
shipbuilding industry is no comparison to other global shipbuilding industry.
It has its own problems but nothing that cannot be overcome. I have carefully
watched to point out few problems that the industry is presently facing.
Firstly, I note
the sharp drop of oil price, distrust of Chinese economy and uncertainty caused
by the imbalance of supply and demand of the shipping market. Looking back, I
do not recall any time in history when an industry was managed amidst
certainty. Uncertainty has been a partner for the industry and the opportunity
to take the industry into next stage.
Secondly, we see
the exposure of record deficit of the Korean shipyards. But, we are overlooking
the tremendous surplus the shipyards enjoyed before the recession. That profit
gave shipyards enough physical stamina deep inside their bone, enough to
overcome current deficit. We feel like the shipyards have exposed the deficit
on purpose. They can use the deficit as an excuse to restructure their
corporate culture and organization that became too loose as a side-effect of
the boom.
Thirdly, we face
the misunderstanding about the offshore project. The projects are being treated
as the arch villain to ruin the whole industry, but they are not. We must
protect the offshore projects and we have the ability to do so. The main
problem with offshore projects is the EPC (Engineering, Procurement and
Construction) system. Unlike the shipbuilding, various forms of changes in the
specification take place and clients are expected to intervene in each stage.
This is related with the oil price fall and transformed into the ¡°Market Claim¡±. Korean shipyards
have enough strength and power to stand against these ¡®Market Claims¡±. After completion
of the ¡°offshore plant
specification standardization¡± and ¡°contract standardization¡± work which is
currently in progress, Korea will have the dominant power in the offshore
market in the days to come.
Every time the
industry faces difficulty, it has created a niche on its own. The boom which
continued through 2003-2008, burst its bubble with Lehman Brothers¡¯ bankruptcy in
2008. It was the offshore projects that saved the shipbuilding industry. Then,
the collapse of oil price drove even offshore projects into the bottomless pit.
But, low oil price created Contango demand and called for the newbuildings
orders for tankers led by VLCCs. On top of that, IMO¡¯s NOx Tier III
regulation helped the anxious shipyards with advanced orders to fill their
hungry berths. What will happen when Contango demand ends and NOx III
regulation is in force in 2016. It will surely be difficult year. But, we must
keep on moving forward. There will be yet another niche. We can consider LNG
demand from US Shale Gas as one of them.
The boom in
2003-2008 has brought enormous expansion and only Korean shipyards took the
actual benefit. In 2008, there were 2000 registered shipyards in China, but
less than 40 shipyards managed to contract a single ship in 2015. It seems lack
of autogenic power. With the benefit of Abenomics, Japan¡¯s shipyards are
enjoying the boom, but they are not in a position to take full advantage of it
due to limited facility and shortage of technical manpower. Korea is the last
breakwater to protect the global shipbuilding, offshore and shipping
industries, from any kind of tsunami. The reason that the tough worldwide
offshore operators are willing to reach agreement with Korean shipyards for
technology standardization is because they know they can not exist if Korean
shipyards face further difficulties.
Best regards,
Sung Hyuk Hwang.